Steve Jobs Quotes

"Sometimes life hits you in the head with a brick. Don't lose faith."

"Great things in business are never done by one person. They're done by a team of people."

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

"Innovation distinguishes between a leader and a follower."

"Design is not just what it looks like and feels like. Design is how it works."

"My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time."

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."

"For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something."

"That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."

"Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them."

"Stay hungry, stay foolish."

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

"I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees."

"I want to put a ding in the universe."

"It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long."

"If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on."

"Computers themselves, and software yet to be developed, will revolutionize the way we learn."

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."

"An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is."

"It's not a faith in technology. It's faith in people."

"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me."

"We made the buttons on the screen look so good you'll want to lick them."

"Things don't have to change the world to be important."

"Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it."

"I believe life is an intelligent thing: that things aren't random."

"Everyone here has the sense that right now is one of those moments when we are influencing the future."

"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works."

"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life."

"Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'."

"And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important."